Victor and Jocelyn

At NOURISH, we welcome the uniqueness of every person that enters our center and we believe our personalized and passionate approach makes NOURISH an inviting place for anyone to enjoy yoga, massage or nutrition consultations in Santa Cruz.

Inspired by the conviction that you should not have to choose between your health and your finances, we are committed to making all of NOURISH's services affordable and accessible. What's more, we don't think that you should have to sacrifice quality for affordability. That's why we have the highest standards of professionalism for our yoga teachers, massage therapists, and registered dietitian. This commitment to accessibility and quality is why NOURISH continues to attract an ever-growing number of members and clients.

How We Got Started

Victor Dubin previously owned the Om Room yoga studio on the Westside of Santa Cruz and nutritionist and registered dietitian Jocelyn Dubin ran a private practice near the harbor in Santa Cruz. When Victor and Jocelyn decided to combine their two passions and open NOURISH in April, 2009 they brought together the two things your doctor, mother, acupuncturist, chiropractor, massage therapist, pharmacist, local news anchor, favorite checkout stand magazine, and friends all agree are the most important for achieving and maintaining good health: diet and exercise!

The husband and wife team selected a space in the heart of downtown Santa Cruz with the vision of creating a professional, peaceful, inviting, and centrally located wellness center. To round out the combination of high quality yoga classes and individually catered nutrition consultations, Jocelyn and Victor added that one element that often accompanies diet and exercise as a tool for promoting long term health and wellness: reduce stress. From this our unique massage program was born and a staff of highly trained expertly skilled massage therapists joined the team.

Surrounding themselves with dedicated and skilled wellness staff, Victor and Jocelyn have created a community that is welcoming and supportive in helping clients make healthy lifestyle choices.

It's one thing to read about NOURISH, but in order to really appreciate what we're offering, you have to EXPERIENCE NOURISH! So come on in and find out what everyone's been talking about.

Best Yoga Studio and Best Yoga Instructor in Santa Cruz
  • Best Yoga Studio
  • Best Yoga Instructor
  • Best Nutritionist


We donate $1 to Santa Cruz SPCA every time someone takes a yoga class, receives a massage, or meets with your dietitian during the month of September 2019, because the choices we make are bigger than the impact that they have on us personally.

Freedom for Immigrants


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Nourish Awards
Santa Cruz Sentinel Readers Choice
  • BEST YOGA STUDIO
  • BEST YOGA INSTRUCTOR
  • BEST NUTRITIONIST
  • BEST YOGA TEACHER TRAINING
  • BEST MASSAGE THERAPIST

Add Your Review

"I am so grateful for Jocelyn! We luckily found her after my husband was sick from a virus that landed him in the hospital and he didn't seem to be recovering from. The doctors did not know how to help and she did. She read his medical report, explained everything so clearly, and was a guide for us during a very scary time. I don't know what we would have done without her!"

~Monica Lee

"Establishing a regular yoga practice at NOURISH has truly been transformative for me. I've never felt better in my entire life! I have so much gratitude. "

~P S

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130 Walnut Avenue | Santa Cruz, CA 95060 | info@nourishsantacruz.com | (831) 359-5335